Keep It Cleaner: Home exercise business booming in lockdown as duo offer free workout for World Ovarian Cancer Day

When lockdown began in March, Steph Claire Smith and Laura Henshaw knew exactly what they wanted to do.

The models turned creators of online fitness and wellness program Keep It Cleaner began offering free, no equipment needed workouts on Instagram IGTV and Facebook Live.

“As soon as social distancing restrictions did come into place in Australia as a team we wanted to do everything we could to help members of the community through these times,” Laura told

“We’ve been doing three a week for about six weeks now and it’s been really amazing to see people from all around the world joining us.”

The introduction of free classes also had an unexpected benefit – it saw a rush in sign-ups to Keep It Cleaner.