Why communication is key to maintaining trust in sports nutrition

The past decade has seen rapid growth in the European and global sports nutrition market, and the industry has established itself as a responsible and reputable segment of the food and nutrition sector. This development has been partly due to successful industry campaigns educating the public and policy-makers about sports nutrition.

Yet misinformation still surrounds sports nutrition. Unfortunately, the sector continues to be plagued by a handful of companies giving false information about their products, which are inaccurately presented as sports nutrition, and/or selling products containing illegal substances. More worryingly, some have attempted to capitalise on the COVID-19 crisis as more Europeans look for guidance online on how to stay healthy during these challenging times.

As a result of counterfeit products, public mistrust in sports nutrition remains an issue for the sector.

Read more at New Food Magazine.