{"id":769,"date":"2018-07-03T05:37:33","date_gmt":"2018-07-03T05:37:33","guid":{"rendered":"http:\/\/alternativemedicine.today\/?p=769"},"modified":"2018-07-13T05:40:15","modified_gmt":"2018-07-13T05:40:15","slug":"the-growing-demand-for-dietary-supplements-in-the-uk","status":"publish","type":"post","link":"https:\/\/alternativemedicine.today\/?p=769","title":{"rendered":"The growing Demand for Dietary Supplements in the UK"},"content":{"rendered":"<p><span>According to a report in Optimum Nutrition Magazine, a publication of the Institute for Optimum Nutrition, the nutritional supplement market in the U.K. in 2016 was valued at \u00a3431 million.<\/p>\n<p>Euromonitor International reported that the sports nutrition market, which is a subset of the overall nutrition supplement market, was expected to reach \u00a3799 million in 2017, a 13% increase over 2016.<\/p>\n<p>Mintel Research found that 46% of Britons reported taking vitamins and minerals on a daily basis in 2016, and sales were expected to reach \u00a3421 million.<\/p>\n<p>People in the U.K. take dietary supplements for a variety of different reasons. Athletes and bodybuilders may take supplements to gain performance improvements and to bulk up.<\/p>\n<p>In 2016, Grant Thornton reported that male users of vitamins, minerals and supplements were the smallest demographic category overall.<\/p>\n<p>However, in the 12 months from May 2015 to May 2016, growth in the male vitamins, minerals and supplements category increased by 29%. Most of the supplements on the market targeted to men are sports nutrition supplements.<\/p>\n<p>Continue Reading at <a href=\"https:\/\/www.walesonline.co.uk\/special-features\/growing-demand-dietary-supplements-uk-14843771\">Wales Online<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a report in Optimum Nutrition Magazine, a publication of the Institute for Optimum Nutrition, the nutritional supplement market&hellip;<\/p>\n","protected":false},"author":2,"featured_media":770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[13,9],"class_list":["post-769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-vitamins-supplements","tag-articles","tag-vitamins-supplements"],"_links":{"self":[{"href":"https:\/\/alternativemedicine.today\/index.php?rest_route=\/wp\/v2\/posts\/769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alternativemedicine.today\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alternativemedicine.today\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alternativemedicine.today\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alternativemedicine.today\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=769"}],"version-history":[{"count":1,"href":"https:\/\/alternativemedicine.today\/index.php?rest_route=\/wp\/v2\/posts\/769\/revisions"}],"predecessor-version":[{"id":771,"href":"https:\/\/alternativemedicine.today\/index.php?rest_route=\/wp\/v2\/posts\/769\/revisions\/771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alternativemedicine.today\/index.php?rest_route=\/wp\/v2\/media\/770"}],"wp:attachment":[{"href":"https:\/\/alternativemedicine.today\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alternativemedicine.today\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alternativemedicine.today\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}