As younger generations rethink their relationship with alcohol, new “functional” beverages are pouring into the mainstream. From CBD and adaptogens to nootropics and kratom, these products promise calm, focus, or mild euphoria—without the hangover. A 2025 Gallup poll found alcohol consumption at a historic low of 54%, while the functional beverage market is expected to exceed $200 billion globally. Experts say the shift reflects growing wellness awareness and a demand for social experiences without intoxication. While research on long-term safety is ongoing, most agree consumers should stay informed about ingredients and consult healthcare providers when experimenting. Read more from TODAY.com.