These days, essentially every trendy brand prides itself on giving customers “only what you need, and nothing you don’t,” with no middleman, from the finest materials out available.
And recently, a slew of vitamin companies for millennials have tried to use this marketing tactic to appear more transparent about what ingredients go into a tiny pill.
Ritual, for example, is a multivitamin brand that was launched “for skeptics by skeptics.” Their website (which, by the way, has a minimalist layout that’s like catnip for millennials) says: “We believe in simplicity, traceability, and ingredients that work best in the body. You deserve to know exactly what you’re getting and where it’s coming from.”
In a perfect world, the supplement companies would follow all these guidelines and create a safe product. But since that’s not always the case, once a supplement is on the market, the FDA analyzes the safety of the dietary ingredients through purity and quality testing, and they can pull any products that are “misbranded, adulterated, or otherwise unsafe,” according to the FDA.
Your best bet is to talk to your doctor or healthcare provider about whether or not you really need to be taking supplements in the first place.