The past decade has seen rapid growth in the European and global sports nutrition market, and the industry has established itself as a responsible and reputable segment of the food and nutrition sector. This development has been partly due to successful industry campaigns educating the public and policy-makers about sports nutrition.
Yet misinformation still surrounds sports nutrition. Unfortunately, the sector continues to be plagued by a handful of companies giving false information about their products, which are inaccurately presented as sports nutrition, and/or selling products containing illegal substances. More worryingly, some have attempted to capitalise on the COVID-19 crisis as more Europeans look for guidance online on how to stay healthy during these challenging times.
As a result of counterfeit products, public mistrust in sports nutrition remains an issue for the sector.
Read more at New Food Magazine.