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The growing Demand for Dietary Supplements in the UK

According to a report in Optimum Nutrition Magazine, a publication of the Institute for Optimum Nutrition, the nutritional supplement market in the U.K. in 2016 was valued at £431 million.

Euromonitor International reported that the sports nutrition market, which is a subset of the overall nutrition supplement market, was expected to reach £799 million in 2017, a 13% increase over 2016.

Mintel Research found that 46% of Britons reported taking vitamins and minerals on a daily basis in 2016, and sales were expected to reach £421 million.

People in the U.K. take dietary supplements for a variety of different reasons. Athletes and bodybuilders may take supplements to gain performance improvements and to bulk up.

In 2016, Grant Thornton reported that male users of vitamins, minerals and supplements were the smallest demographic category overall.

However, in the 12 months from May 2015 to May 2016, growth in the male vitamins, minerals and supplements category increased by 29%. Most of the supplements on the market targeted to men are sports nutrition supplements.

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